Corporate Film vs Ad Film vs Brand Film — What Does Your Company Need?

"We need a video" can mean very different things. Corporate films, ad films and brand films each do a distinct job. Here's how to choose the right one for your goal.

Corporate Film

Informational and trust-building — company profiles, capability films and leadership stories. Longer format, used in sales meetings, on your website and at events.

Ad Film / TVC

Short, sharp and persuasive — built to grab attention and drive action across TV, YouTube and social. Optimised for reach and conversion.

Brand Film

Emotional and story-led — designed to make people feel something about your brand. Less about features, more about meaning and memory.

So Which Do You Need?

Selling capability to B2B buyers? A corporate film. Running a campaign? An ad film. Building long-term brand affinity? A brand film. Often the smart move is one shoot that produces assets for all three.